Yo, Dude! I’m Not Your Bruh’
June 13th, 2007
God bless Romance languages. They have had the good sense to retain proper pronouns regarding strangers, elders, and the unfamiliar. I challenge you to find a French-speaking server who would use the equivalent of “dude” or “guys” to a group of patrons at a table. But here? It’s practically ingrained. I have never been nor do I ever want to be a “guy.” I never want to be greeted as a “guy,” treated as a “dude,” or referred to as the male gender (by the same token, I’d also rather not be called a “broad”). But this over familiarity of the doomer noun by certain Americans fearful of the correct pronoun is rampant.
Just last week friends and colleagues from Houston and Mississippi were in Los Angeles working with us and a Mississippi-born actor. While the studio was a bastion of civility, Lord help us once we broke from the confines of its sound proofed walls. All week, when lunching from Beverly Hills to El Segundo (Kate Mandalini Restaurant excepted), it was “Welcome guys! What can I get you guys to drink?”
At which point I glanced at my chest, admittedly less obvious under a jacket but still there, still proud (and still mine). I looked down at my lap. I caught my reflection in the mirror and decided that shoulder length hair under a sun hat conspired with the former observations to conclude my female-ness. I looked over at my dining companion, the Executive Producer, who wore a shirt, pants, $400 tassled loafers and an easy smile. I gazed at my partner in crime, my closest colleague—and the most dedicated Casualite of the bunch—the Producer, Editor, all around WonderMan: he was wearing loose trousers and a button down shirt. The Associate Producer was also male, also semi-casual but not exactly brandishing a surfboard. And the Actor: male, safari-attired but definitely not wearing a dirty t-shirt with his drawers exposed. The picture was this: one female, four males from ages 30-something – 65 and none of them guys.
And yet…all week we battled the Guy phenomenon, at one point even congenially mentioning to a young waitress a lawsuit waged against Chili’s Restaurant because of their employees referring to women as “guys.” The plaintiff won. And Chili’s, smarting from the undisclosed sum paid to sensitive patron, now forbids its staff from using the overly familiar. At Chili’s you’ll find no “guys,” zero “dudes” (and certainly not me). Our waitress’ response: “Wow? Really?” And then, moments later: “So what can I get you guys to drink?”
I’m not demanding “Miss,” “Ms,” or “Ma’am.” “You” would suffice; there’s no need to add words. Less is more (though I’d like to point out that children of various socio-economic levels in my New Orleans neighborhood refer to all strangers as “Ma’am,” “Miss [insert first name] and “Sir”).
So how do we fix The Guy Problem? I’m afraid that if sheer sense isn’t working then didacticism—though not ideal—will have to cure the ailment. Not that I normally champion this (quite the contrary—most didactics are pretentious bores), but there doesn’t seem to be another effective way to eradicate the Guy Syndrome. Parents aren’t doing it. Restaurants are doing it only when litigious-minded patrons shrink their bottom line (and then restaurants make it policy). No, it’s going to take a nation of millions to start this revolution—politely, with charm and great humor—to jettison the Great Casual Undermining and abomination of greetings, to bring back a sense of decorum to our public sphere: to Demand that all Women and Non-Surfers NOT be referred to as “dude” or “guy.” Just think of the revolution it would cause if black men were once again referred to as “boy.”
Think of it as educating youth who have had the misfortune of never having the chance to compose a letter on 20 lb stock, replete with salutation, mailing it with a stamp and depositing it at a post office. Think of welcoming to society young men and women who hitherto have known only the email, texting, and MySpace barrage of the worse kind of short-hand imaginable…the kind of shorthand that they unwittingly carry over to speech. Think of it as your public duty as a citizen (or visitor) (or illegal alien) of the United States to educate our youth without the aid of the federal government (who haven’t exactly done a bang up job in the last few decades). Think of it as this: rent the movie Idiocracy and you’ll see what the Casual future holds.